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Highland Park home of ‘Strong Arm’ lawyer Brian Loncar hits market for $8.5 million

Loncar died in 2016 a week after his daughter took her own life.

The former home of Dallas personal-injury lawyer Brian Loncar, who made a name for himself as the “Strong Arm” in a series of TV ads, is on the market for $8.5 million.

The six-bedroom, 10-bathroom home at 4408 Arcady Ave. in Highland Park hit the market Aug. 23. Susan Shannon of Allie Beth Allman & Associates is the listing agent. An open house is scheduled for Sept. 3.

A billboard for attorney Brian Loncar along Interstate 30 near Commerce Street on April 10, 2017, months after his death. (Rose Baca / Staff Photographer)

The French-inspired home was built in 1985, according to the listing. It has more than 9,600 square feet of space on a 0.27-acre lot. Walking in the front door, guests will find a grand curved staircase and a chandelier. Outside are a pool and whirlpool spa.

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Loncar died in 2016 after an accidental cocaine overdose. His widow, Sue Loncar, is listed as the homeowner with the Dallas Central Appraisal District. They lost their 16-year-old daughter, Grace, to suicide a week earlier.


Dallas Central Appraisal District lists the property’s market value as $7.8 million, with just the land valued at $2.4 million.

Highland Park homes are some of the priciest in the region with a median single-family home price of $3.2 million in July, according to North Texas Real Estate Information Systems and the Texas Real Estate Research Center at Texas A&M University.

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